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Documentation Index

Fetch the complete documentation index at: https://theoptimizer.io/docs/llms.txt

Use this file to discover all available pages before exploring further.

To open the Facebook Mass Campaign Uploader, go to Campaign Creator in the left-hand navigation menu and click the Facebook card. This opens the launcher in a full-screen dialog.

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The Three Panels

Left panel — Campaign tree. A tree structure showing your campaign hierarchy: Campaign → Ad Set → Ad. Click any level to navigate to its settings. Use the three-dot menu (⋯) on any item to duplicate, create new, or rename. Centre panel — Settings. This is where you configure everything for the currently selected level. The options mirror what you see in Facebook Ads Manager — campaign objective, budget, audience targeting, placements, creatives, and so on. Right panel — My Space & Variation Preview. Two tabs:
  • My Space — contextual helpers that change based on which level you are on. At the campaign level you see saved templates. At the ad set level you see recently used targeting configurations you can apply with one click. At the ad level you see your most recently active ads that you can reuse.
  • Variation Preview — a live counter showing how many campaigns, ad sets, and ads will be created based on your current configuration, including any groups and restructuring settings you have applied.

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The Three-Step Launch Flow

At the bottom of the screen, a progress bar shows the three main steps: 1. Create Campaign — configure the campaign, ad set, and ad settings. Upload your creatives and define any groups (multiple audiences, budgets, placements, etc.). At the very beginning of this step, you also define your campaign structure and ad set structure — deciding upfront how variations will be distributed across campaigns and ad sets. 2. Review Variations — a full-screen summary of everything that will be created. A header row of information cards shows totals (campaigns, ad sets, budgets, ads, headlines, descriptions). Below is the complete campaign tree — Campaign → Ad Set → Ad — with toggle switches to enable or disable individual variations and naming templates visible throughout. No restructuring is done here; that has been moved to Step 1. 3. Add Automation & Publish — attach automation rules to your campaigns before they go live, review the full campaign list, and click Publish.

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Starting From a Template

If you have previously saved a campaign template, you do not need to configure everything from scratch. At the campaign level, open the My Space tab on the right panel and click Apply Template next to the template you want to load. The entire structure — campaign settings, ad sets, ads, groups, restructuring settings, and automation assignments — loads instantly. From there, you typically only need to swap in new creatives, adjust a budget, or update the ad account. See Save Your Work as a Template & Reuse for details on creating and managing templates.

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Next Steps