Before you begin using TheOptimizer for your Facebook campaigns, we would like to give you a quick overview of how our tool can help you, by allowing you to:
- Manage Unlimited Ad Accounts
- If you are advertising through multiple Facebook ad accounts, you can connect all of them to TheOptimizer and manage all your campaigns from a single dashboard.
- Connect your Revenue Stream
- If your revenue is being tracked on a third-party tracking platform like ClickFlare, Voluum, RedTrack, Google Analytics, or search arbitrage feed providers, you can connect these platforms to TheOptimizer and centralize your entire campaign optimization.
- Manage Campaigns
- See accurate campaign-level metrics from both Facebook & your chosen revenue streams, under a single overview
- Pause or activate campaigns
- Change campaign budgets
- Clone campaigns
- Apply dayparting to your campaigns to specify which days of week and hours of days you want your campaigns to run
- Manage Ad Sets
- See accurate ad set level metrics from both Facebook & your chosen revenue streams, under a single overview
- Pause or activate ad sets
- Change ad set bid & budget
- Clone ad sets
- Manage Ads
- See accurate ad level metrics from both Facebook & your chosen revenue streams, under a single overview
- Pause or activate ads
- Clone ads
- Manage GEOs
- View accurate country-specific data breakdowns as reported by Facebook
- Pause or activate GEOs based on performance
- Manage Placements
- See how your Facebook & Instagram ads are performing per placement (e.g., feed, reel, story, explore etc)
- Pause or activate placements via rules
- Manage Devices
- Break down performance by device type (e.g., mobile, desktop)
- Pause or activate device types through rules
💡 NOTE: All the above actions can be performed manually or they can be automated using Rules. If you want to jump directly to Rules, click here.
- Reporting
- Evaluate campaign success by generating & downloading performance reports for campaigns, ad sets, or ads across multiple Facebook Ad accounts.
- Notifications
- Connect your email, Slack, or Telegram account, and get notified each time TheOptimizer makes changes to your campaigns. You can also set notifications to alert you when your campaigns, ad sets or ads reach certain thresholds.
Get started
Click here to learn how to connect your Facebook ad accounts to TheOptimizer.