This rule will automatically clone ad groups that have spent more than $50 in the past 3 days, and achieved high EPCs.
Step 1: First, you will need to fill in some general rule information.
- Choose a specific name for your rule.
- Optionally, you can group similar rules together.
- Choose the data time frame for this rule. In our example, we are considering data from the past 3 days. This can be adjusted according to your needs, and it ranges from “today” to “last 90 days”.
- You have the option to exclude data from this interval. This is important for search arbitrage advertisers who are working with estimated revenue data and need to exclude today, or today & yesterday, from their optimizations.
Step 2: Next, select your rule conditions. Choose from over 100+ metrics, or create your own custom metrics, to build rules. You can add as many conditions as you need.
- We are focusing on two conditions – ad set spend has to be over $50, and EPC as reported by TikTok needs to be higher than $0,55.
Step 3: Optionally, you can include or exclude ad groups from this rule. If you only want the rule to apply to specific ad groups, include them via the drop-down list. If you do not wish to make changes to certain ad groups, exclude them from the rule.
Step 4: Now, select which campaigns you want to apply this rule to. You can manually select campaigns, or you can use the filter on the right, to bulk add all active campaigns, all paused campaigns, or filter campaigns by a keyword.
Step 5: Indicate how many copies of these high EPC ad groups you want to create. The cloned ad groups will have the same setup and creatives as the originals.
Step 6: Finally, you need to schedule the rule & alerts.
- First, choose how often you want the rule to run. It can be as often as every 10 minutes, once per hour, or daily at specific times of the day. Since we are cloning ad sets, we can choose to do it “only once”, to avoid continuously setting new ad sets live.
- You can set your rule to “Alert Only”, “Execute”, or “Execute & Alert”.
- The first option will not make any changes to your campaigns, but it will notify you via email, Slack, or Telegram when the rule conditions have been met. This can be used if you want to identify winning ad sets in real time, but instead of cloning them automatically, you prefer cloning them manually and editing them before setting them live.
- “Execute” will immediately apply the rule and not send you any notifications about it.
- “Execute & Alert” will apply the rule, and also notify you whenever the rule has been applied.
Next TikTok rule example
You can also apply automation rules on an ad level. Here is a rule example on pausing underperforming TikTok ads.