This rule will re-activate any paused ad groups with a good CPA in the past 7 days.
Step 1: First, fill in the general rule information.
- Select a rule name. Make it specific so you can easily recognize it later.
- Optionally, you can group similar rules together.
- Next, choose the data time frame to be considered. In the above example, we are considering data from the past 7 days. This can be adjusted according to your needs, and it ranges from “today” to “last 90 days”.
- You can exclude data from this interval. This is especially important for search arbitragers who are working with estimated revenue data and need to exclude today, or today & yesterday, from their rules.
Step 2: Next, you need to select rule conditions. Choose from a variety of 100+ metrics, and even create custom metrics of your own, to build accurate rule conditions. You can add as many conditions as you need here.
- The two conditions we are applying in this rule is that the ad group must have spent more than $50 in the past 7 days, and the CPA reported by TikTok should be less than $5.
Step 3: Now, select which campaigns you want to apply this rule to. You can manually select campaigns, or you can use the filter on the right, to bulk add all active campaigns, all paused campaigns, or filter campaigns by a keyword.
Step 5: In the final step, you will need to schedule the rule and alerts.
- You need to specify how often the rule should be executed. Here, we have chosen “Once Daily (as soon as conditions are met)”, but you can adjust it to run as often as every 10 minutes, once per hour, or daily at specific times of the day.
- Each rule comes with alert functions. You can set your rule to “Alert Only”, “Execute”, or “Execute & Alert”. The first option will not make any changes to your campaigns, but it will notify you via email, Slack, or Telegram when the rule conditions have been met. “Execute” will immediately apply the rule and not send you any notifications about it. “Execute & Alert” will apply the rule, and also notify you whenever the rule has been applied.
Next TikTok rule example
Click here to see how you can adjust TikTok ad group budgets via rules.