If you are not using a tracker and need to connect your Facebook accounts directly to Ads.com, follow this guide.
💡NOTE: If you have already connected a third-party tracker for your Facebook accounts on TheOptimizer, you do not need to connect Ads.com. TheOptimizer will get the data from your tracker, so adding your search feed provider is not necessary.
Step 1: On Account Wizard, select the Facebook ad accounts you want to connect to Ads.com, then click on Next.
Step 2: In the second step of the Account Wizard, click on Add New to start connecting your Ads.com account.
Step 3: On the pop-up integration screen, click on the Select Tracking Platform drop-down list and select Ads.com. Here, you will need to fill in some information (e.g., select a nickname for the account, enter your username & password, and Secret Key). Contact your Ads.com account manager to get your Secret Key. Once you have obtained your Secret Key, paste it in the Secret Key field in TheOptimizer integration screen.
Step 4: After you have placed the Secret Key from Ads.com and Saved the information, you will need to specify which Ads.com subids you are using to pass traffic source macros back to Ads.com.
Step 5: Now, you need to make sure that this tracking code is present in your campaigns on Facebook:
subid1={{campaign.id}}&subid2={{adset.id}}&subid3={{ad.id}}
💡NOTE: Make sure all provided tracking tokens are properly mapped. In case one of the required traffic source tracking tokens is missing, campaign statistics may be inaccurate.
When to use custom tracking?
If you do not have all your Ads.com subids available, you can enable and use our custom tracking option.
Using the Custom Tracking option, you are able to pass more than one traffic source macro on a single Ads.com subid, using a special format. For example, you can pass all Facebook macros on subid1:
The tracking code that you need to add in your campaigns needs to be exactly in the same format:
subid1={{campaign.id}}|{{adset.id}}|{{ad.id}}
Next step: Automate your campaigns
Click here to find out which Facebook processes you can automate with TheOptimizer.