Skip to main content

Documentation Index

Fetch the complete documentation index at: https://theoptimizer.io/docs/llms.txt

Use this file to discover all available pages before exploring further.

Everflow integration is currently in beta. If you encounter any issues during setup, contact TheOptimizer support.
Everflow is a partner marketing and performance tracking platform used by affiliate networks, brands, and agencies. Beyond click-level tracking, it provides partner management, fraud prevention, and granular reporting across channels. Everflow is popular with teams running managed affiliate programmes alongside direct media buying.

​
Where to Find Your API Key

Log in to your Everflow admin panel → go to Settings → API Keys → copy the primary API key shown.

​
Connecting to TheOptimizer

1

Open Integrations

From the left-hand menu, go to Integrations. Scroll to the Tracking Platforms section, find the Everflow card and click Connect →.
2

Enter Your API Credentials

Fill in the connection form:
  • Integration name — a label for this connection (e.g. “Everflow – Brand A”).
  • Account Type — select whether you are connecting as an Administrator or an Affiliate. Choose the role that matches your access level in Everflow.
  • API Key — paste the key you copied from Everflow.
  • Currency — the currency your tracker reports revenue in. Must match your tracker’s settings.
  • Conversion registration time — choose Visit time (conversion counted when user lands) or Postback time (counted when conversion fires). Match this to your tracker’s setup.
Everflow connection form in TheOptimizer
The Currency and Conversion Registration Time settings must match what you have configured in Everflow. Mismatched settings will cause data discrepancies.
3

Configure for Your Ad Networks

After saving the credentials, TheOptimizer prompts you to configure the tracker for each connected ad network. This step tells the platform how to match Everflow data to your campaigns.Click Configure → next to each ad network and select the tracking template that matches how you set up Everflow for that network.Understanding tracking templatesA tracking template is a set of macros that maps your tracker’s URL parameters to ad network identifiers (Campaign ID, Ad Set ID, Ad ID, Placement). The dropdown shows all templates available from your Everflow account. Select the one you use for that ad network.
Required macros: a template must include mappings for Campaign ID, Ad Set ID, Ad ID, and Placement. If any are missing, TheOptimizer will flag the issue — fix the template in Everflow before proceeding.
Once a template is selected, the connection status for that ad network updates to Connected.
Ad networks where you have not selected a tracking template will not receive any data from Everflow. Configure every network you actively use.
4

Add Tracking Parameters to Your Campaigns

TheOptimizer generates a tracking parameters code at the end of setup. Add this URL parameter string to your campaigns on each ad network. This is what allows Everflow to receive the correct campaign and ad identifiers and report them back.Without this step, Everflow will receive visits but won’t be able to match them to specific campaigns — no conversion or revenue data will appear in TheOptimizer.

​
One Tracker Type Per Campaign

Only one instance of a tracker type should track any individual campaign at a time. Running two Everflow integrations against the same campaign causes attribution conflicts. Running different tracker types side by side on the same campaign is fine — for example, Everflow for affiliate attribution alongside Google Analytics for on-site behaviour.