Skip to main content

Documentation Index

Fetch the complete documentation index at: https://theoptimizer.io/docs/llms.txt

Use this file to discover all available pages before exploring further.

Binom2 is the next generation of the Binom tracking platform, offering both self-hosted and cloud deployment options. It retains the speed and flexibility that made Binom popular among high-volume media buyers, while adding a modernised interface and improved API. Binom2 is suited for affiliates and teams who want powerful tracker capabilities with flexible infrastructure choices.

​
Where to Find Your API Key

Log in to your Binom2 installation → go to Settings → API → copy the API Key shown. You will also need the domain URL of your Binom2 installation when connecting in TheOptimizer.

​
Connecting to TheOptimizer

1

Open Integrations

From the left-hand menu, go to Integrations. Scroll to the Tracking Platforms section, find the Binom2 card and click Connect →.
2

Enter Your API Credentials

Fill in the connection form:
  • Integration name — a label for this connection (e.g. “Binom2 – Brand A”).
  • API Key — paste the key you copied from Binom2.
  • Tracker URL — the domain of your Binom2 installation (e.g. https://tracker.yourdomain.com).
  • Currency — the currency your tracker reports revenue in. Must match your tracker’s settings.
  • Conversion registration time — choose Visit time (conversion counted when user lands) or Postback time (counted when conversion fires). Match this to your tracker’s setup.
  • Custom Domains (optional) — if you use custom tracking domains in Binom2, add them here using the + Add Domain button.
Binom2 connection form in TheOptimizer
The Currency and Conversion Registration Time settings must match what you have configured in Binom2. Mismatched settings will cause data discrepancies.
3

Configure for Your Ad Networks

After saving the credentials, TheOptimizer prompts you to configure the tracker for each connected ad network. This step tells the platform how to match Binom2 data to your campaigns.Click Configure → next to each ad network and select the tracking template that matches how you set up Binom2 for that network.Understanding tracking templatesA tracking template is a set of macros that maps your tracker’s URL parameters to ad network identifiers (Campaign ID, Ad Set ID, Ad ID, Placement). The dropdown shows all templates available from your Binom2 account. Select the one you use for that ad network.
Required macros: a template must include mappings for Campaign ID, Ad Set ID, Ad ID, and Placement. If any are missing, TheOptimizer will flag the issue — fix the template in Binom2 before proceeding.
Once a template is selected, the connection status for that ad network updates to Connected.
Ad networks where you have not selected a tracking template will not receive any data from Binom2. Configure every network you actively use.
4

Add Tracking Parameters to Your Campaigns

TheOptimizer generates a tracking parameters code at the end of setup. Add this URL parameter string to your campaigns on each ad network. This is what allows Binom2 to receive the correct campaign and ad identifiers and report them back.Without this step, Binom2 will receive visits but won’t be able to match them to specific campaigns — no conversion or revenue data will appear in TheOptimizer.

​
One Tracker Type Per Campaign

Only one instance of a tracker type should track any individual campaign at a time. Running two Binom2 integrations against the same campaign causes attribution conflicts. Running different tracker types side by side on the same campaign is fine — for example, Binom2 for affiliate attribution alongside Google Analytics for on-site behaviour.