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Documentation Index

Fetch the complete documentation index at: https://theoptimizer.io/docs/llms.txt

Use this file to discover all available pages before exploring further.

FunnelFlux is a self-hosted tracking platform built around a visual funnel builder, making it uniquely suited for marketers running multi-step funnels, pre-sell pages, and complex traffic flows. It provides click-level attribution, A/B testing, and granular reporting. FunnelFlux is popular with affiliates who run sophisticated funnel-based campaigns and want full control over their tracking server.

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Where to Find Your API Key

Log in to your FunnelFlux installation → go to Settings → API → copy the API Key shown. You will also need the domain URL of your FunnelFlux installation when connecting in TheOptimizer.

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Connecting to TheOptimizer

1

Open Integrations

From the left-hand menu, go to Integrations. Scroll to the Tracking Platforms section, find the FunnelFlux card and click Connect →.
2

Enter Your API Credentials

Fill in the connection form:
  • Integration name — a label for this connection (e.g. “FunnelFlux – Brand A”).
  • API Key — paste the API Key from your FunnelFlux installation.
  • Tracker URL — the domain of your FunnelFlux installation (e.g. https://tracker.yourdomain.com).
  • Currency — the currency your tracker reports revenue in. Must match your tracker’s settings.
  • Conversion registration time — choose Visit time (conversion counted when user lands) or Postback time (counted when conversion fires). Match this to your tracker’s setup.
  • Custom Domains (optional) — if you use custom tracking domains in FunnelFlux, add them here using the + Add Domain button.
FunnelFlux connection form in TheOptimizer
The Currency and Conversion Registration Time settings must match what you have configured in FunnelFlux. Mismatched settings will cause data discrepancies.
3

Configure for Your Ad Networks

After saving the credentials, TheOptimizer prompts you to configure the tracker for each connected ad network. This step tells the platform how to match FunnelFlux data to your campaigns.Click Configure → next to each ad network and select the tracking template that matches how you set up FunnelFlux for that network.Understanding tracking templatesA tracking template is a set of macros that maps your tracker’s URL parameters to ad network identifiers (Campaign ID, Ad Set ID, Ad ID, Placement). The dropdown shows all templates available from your FunnelFlux account. Select the one you use for that ad network.
Required macros: a template must include mappings for Campaign ID, Ad Set ID, Ad ID, and Placement. If any are missing, TheOptimizer will flag the issue — fix the template in FunnelFlux before proceeding.
Once a template is selected, the connection status for that ad network updates to Connected.
Ad networks where you have not selected a tracking template will not receive any data from FunnelFlux. Configure every network you actively use.
4

Add Tracking Parameters to Your Campaigns

TheOptimizer generates a tracking parameters code at the end of setup. Add this URL parameter string to your campaigns on each ad network. This is what allows FunnelFlux to receive the correct campaign and ad identifiers and report them back.Without this step, FunnelFlux will receive visits but won’t be able to match them to specific campaigns — no conversion or revenue data will appear in TheOptimizer.

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One Tracker Type Per Campaign

Only one instance of a tracker type should track any individual campaign at a time. Running two FunnelFlux integrations against the same campaign causes attribution conflicts. Running different tracker types side by side on the same campaign is fine — for example, FunnelFlux for affiliate attribution alongside Google Analytics for on-site behaviour.