With Facebook custom reports, you can generate reports on an ad set-level. That way, you can compare ad set performance across various Facebook ad accounts and campaigns. To do this, you need to:
Step 1: Under Reporting, click on the Custom Reports tab
Step 2: Select Facebook from the drop-down list of traffic sources
Step 3: Choose the type of report, in this case an ad set report
Step 4: Select specific ad accounts, or include all of them in the report
Step 5: You have the option to only include specific campaigns (e.g., only active campaigns) in the report
Step 6: Choose a data timeframe, e.g., Today, Last 7 Days, up until Last 6 months
Step 7: Break down data by day, month or year
Step 8: Click on Apply to generate the ad set report
Step 9: You can download reports as CSV or Excel files
![How to generate Facebook custom reports with TheOptimizer](https://theoptimizer.io/help/wp-content/uploads/2023/11/Facebook-custom-reports--1024x541.png)
Manage all your Facebook reports
If you need an easy way to manage all your Facebook reports, you can find instructions here.