How to generate Facebook custom reports with TheOptimizer

With Facebook custom reports, you can generate reports on an ad set-level. That way, you can compare ad set performance across various Facebook ad accounts and campaigns. To do this, you need to:

Step 1: Under Reporting, click on the Custom Reports tab

Step 2: Select Facebook from the drop-down list of traffic sources

Step 3: Choose the type of report, in this case an ad set report

Step 4: Select specific ad accounts, or include all of them in the report

Step 5: You have the option to only include specific campaigns (e.g., only active campaigns) in the report

Step 6: Choose a data timeframe, e.g., Today, Last 7 Days, up until Last 6 months

Step 7: Break down data by day, month or year

Step 8: Click on Apply to generate the ad set report

Step 9: You can download reports as CSV or Excel files

How to generate Facebook custom reports with TheOptimizer

Manage all your Facebook reports

If you need an easy way to manage all your Facebook reports, you can find instructions here.

Updated on January 18, 2024
Was this article helpful?

Related Articles