If all your ad accounts for a given network share the same currency, that currency symbol appears next to the cost figure in the Totals Bar and throughout the table.
If you have accounts in multiple currencies, TheOptimizer does not perform automatic currency conversion. Instead:
- The Totals Bar adds the raw values together regardless of currency
- An asterisk (
*) replaces the currency symbol
- Hovering over the asterisk shows a tooltip confirming that multiple currencies are present
When accounts in multiple currencies are selected, treat the Totals Bar as a directional indicator — not an exact financial figure. For precise reporting, use the Ad Accounts filter to narrow down to accounts that share a single currency before reading the totals.
Filtering by Currency Tag
Every ad account is automatically tagged with its currency when connected. You can use this tag in the Ad Accounts filter to instantly scope the view to a single currency — for example, selecting only USD accounts before running a report.
To add or customise account tags, go to Integrations → Ad Network → Ad Accounts. 