- Best for
- Buyers and agencies running native networks alongside social
- Channels
-
+6 native
- Optimizes on
- Ad data plus your tracker and CRM data
- Standout
- Pricing
- From $199/mo, covers up to $20k monthly spend
| Capability | TheOptimizer | Bïrch |
|---|---|---|
| Meta / Google / TikTok automation | Yes | Yes |
| Snapchat Ads | No | Yes |
| Native networks Taboola, Outbrain, MGID, RevContent, NewsBreak, MediaGo | Yes | No |
| Automated rules | Yes. All plans | Yes. Pro plan |
| Bulk campaign launcher | Yes | Yes. Launcher |
| Cross ad account operations (clone, upload, report) | Yes | Yes |
| Custom metrics / KPIs | Yes | Yes |
| Affiliate tracker integrations RedTrack, Voluum, ClickFlare, Binom, Everflow | Yes | No. Hyros, AppsFlyer, Sheets |
| Optimize on CRM / custom business data (API) | Yes | No |
| Built-in server-side event tracking | No. Uses your tracker | Yes. Hub |
| AI assistant | Yes | Yes |
| MCP to control connected channels | Yes. Coming soon | No |
| Support: Telegram or Slack, top of the industry | Yes. Telegram & Slack | No. Slack integration, live chat |
| Ad spend covered on entry plan | Up to $20k ($199) | Up to $10k, then Enterprise |
| Free trial | 7 days, no card | 14 days |
| Monthly ad spend managed | TheOptimizer | Bïrch |
|---|---|---|
| Up to $10,000 | $199/mo covers up to $20k | $49 to $99/mo rules on $99 Pro |
| Up to $20,000 | $199/mo | Enterprise, custom pricing |
| Up to $50,000 | $399/mo Pro | Enterprise, custom pricing |
| Channels | Meta, Google, TikTok + 6 native | Meta, Google, TikTok, Snapchat |
| Affiliate tracker / CRM optimization | Included | Hyros, AppsFlyer, Sheets |
| Free trial | 7 days, no card | 14 days |
| Bïrch figures reflect published plan tiers (bir.ch) and should be reverified at publish. | ||
Using TheOptimizer has been a game-changer for our campaigns across both social media and native platforms - their support is top-notch, they genuinely listen to feedback to enhance their product, and the constant feature updates keep things fresh and effective!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules makes it easy to focus on scaling while saving both time and money.
We thought Optimizer was just for native ads and search arbitrage, but we were wrong! Their support team helped us implement real-time S2S conversion tracking for Google Ads at the keyword level with automated rules - a game-changer other tools couldn't match.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers on top of my campaigns 24/7 blacklisting widgets and optimizing every minute.
Running native advertising campaigns without TheOptimizer doesn't even compare, it's just so much more effective. And if you're not using a platform like this, it's super labor heavy!
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when running high-volume campaigns.
TheOptimizer really helped us get our buys to the next level. The ability to still have control while letting automated rules run our buys has been what set TheOptimizer apart from all other API's we tested.
I have been working with TheOptimizer over 5-6 years on many different arbitrage cases. We were able to fully automate and scale activities eventually not needing much manpower at all. TheOptimizer team is very responsive and quick to tackle challenges.
TheOptimizer's impact on streamlining campaign creation and automating rules has been transformative. The intuitive interface and customization options have simplified complex tasks, enhancing our efficiency and providing insightful analytics.
Within one month of using The Optimizer, I have been able to automate about 90% of my campaign management tasks. I haven't checked my campaigns that much in the past 10 days, and everything has been going great.
Using TheOptimizer has been a game-changer for our campaigns across both social media and native platforms - their support is top-notch, they genuinely listen to feedback to enhance their product, and the constant feature updates keep things fresh and effective!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules makes it easy to focus on scaling while saving both time and money.
We thought Optimizer was just for native ads and search arbitrage, but we were wrong! Their support team helped us implement real-time S2S conversion tracking for Google Ads at the keyword level with automated rules - a game-changer other tools couldn't match.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers on top of my campaigns 24/7 blacklisting widgets and optimizing every minute.
Running native advertising campaigns without TheOptimizer doesn't even compare, it's just so much more effective. And if you're not using a platform like this, it's super labor heavy!
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when running high-volume campaigns.
TheOptimizer really helped us get our buys to the next level. The ability to still have control while letting automated rules run our buys has been what set TheOptimizer apart from all other API's we tested.
I have been working with TheOptimizer over 5-6 years on many different arbitrage cases. We were able to fully automate and scale activities eventually not needing much manpower at all. TheOptimizer team is very responsive and quick to tackle challenges.
TheOptimizer's impact on streamlining campaign creation and automating rules has been transformative. The intuitive interface and customization options have simplified complex tasks, enhancing our efficiency and providing insightful analytics.
Within one month of using The Optimizer, I have been able to automate about 90% of my campaign management tasks. I haven't checked my campaigns that much in the past 10 days, and everything has been going great.
Yes, especially if you run native networks or want to optimize on affiliate tracker and CRM data. TheOptimizer automates Meta, Google and TikTok like Bïrch, and adds Taboola, Outbrain, MGID, RevContent, NewsBreak and MediaGo, plus integrations with RedTrack, Voluum, ClickFlare and more.
Revealbot rebranded to Bïrch (bir.ch). It is the same ad automation platform under a new name, covering Meta, Google, TikTok and Snapchat.
No. Bïrch focuses on social platforms (Meta, Google, TikTok, Snapchat). TheOptimizer adds six native networks so you can automate social and native from one place.
Bïrch is cheaper at the entry level ($49 to $99/mo), but its plans cap at $10k in ad spend before custom Enterprise pricing, and rules require the $99 Pro plan. TheOptimizer is $199/mo covering up to $20k spend with all automation included. The best value depends on your spend and channels.
With TheOptimizer, yes. It integrates with RedTrack, Voluum, ClickFlare, Binom, Everflow, GA4 and more, plus custom API and Google Sheets. Bïrch offers its own Hub event tracking and integrations with Hyros, AppsFlyer and Google Sheets.
