- Best for
- Buyers running social and native, on their own data
- Channels
-
+6 native
- Optimizes on
- Ad data plus your tracker and CRM data
- Standout
- Pricing
- From $199/mo, by managed ad spend
| Capability | TheOptimizer | roas.to |
|---|---|---|
| Meta automation | Yes | Yes |
| Google & TikTok automation | Yes | No |
| Native networks Taboola, Outbrain, MGID, RevContent, NewsBreak, MediaGo | Yes | No |
| Rules refresh speed | Every 10 min | Every 60 sec Meta |
| Bulk ad creation & AI cloning | Yes | Yes |
| Built-in landing page A/B testing | No | Yes. Bayesian split-testing |
| Built-in CAPI / revenue tracking Stripe, Shopify | No. Uses your tracker | Yes |
| Affiliate tracker integrations RedTrack, Voluum, ClickFlare, Binom, GA4 | Yes | No. Everflow, Shopify |
| Optimize on CRM / custom business data (API) | Yes | No |
| Cross ad account operations | Yes | Yes. Meta |
| MCP to control connected channels | Yes. Coming soon | No |
| Support: Telegram or Slack, top of the industry | Yes | No |
| Entry price | $199/mo | $499/mo flat |
| Item | TheOptimizer | roas.to |
|---|---|---|
| Pricing model | By managed ad spend | Flat rate |
| Entry price | $199/mo | $499/mo |
| Channels | Meta, Google, TikTok + 6 native | Meta only |
| Built-in LP testing & tracking | Uses your tools / tracker | Included |
| Affiliate tracker / CRM optimization | Included, broad integrations | Everflow, Shopify, Stripe |
| Free trial | 7 days, no card | See site |
| roas.to figures reflect published pricing and should be reverified at publish. | ||
Using TheOptimizer has been a game-changer for our campaigns across both social media and native platforms - their support is top-notch, they genuinely listen to feedback to enhance their product, and the constant feature updates keep things fresh and effective!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules makes it easy to focus on scaling while saving both time and money.
We thought Optimizer was just for native ads and search arbitrage, but we were wrong! Their support team helped us implement real-time S2S conversion tracking for Google Ads at the keyword level with automated rules - a game-changer other tools couldn't match.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers on top of my campaigns 24/7 blacklisting widgets and optimizing every minute.
Running native advertising campaigns without TheOptimizer doesn't even compare, it's just so much more effective. And if you're not using a platform like this, it's super labor heavy!
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when running high-volume campaigns.
TheOptimizer really helped us get our buys to the next level. The ability to still have control while letting automated rules run our buys has been what set TheOptimizer apart from all other API's we tested.
I have been working with TheOptimizer over 5-6 years on many different arbitrage cases. We were able to fully automate and scale activities eventually not needing much manpower at all. TheOptimizer team is very responsive and quick to tackle challenges.
TheOptimizer's impact on streamlining campaign creation and automating rules has been transformative. The intuitive interface and customization options have simplified complex tasks, enhancing our efficiency and providing insightful analytics.
Within one month of using The Optimizer, I have been able to automate about 90% of my campaign management tasks. I haven't checked my campaigns that much in the past 10 days, and everything has been going great.
Using TheOptimizer has been a game-changer for our campaigns across both social media and native platforms - their support is top-notch, they genuinely listen to feedback to enhance their product, and the constant feature updates keep things fresh and effective!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules makes it easy to focus on scaling while saving both time and money.
We thought Optimizer was just for native ads and search arbitrage, but we were wrong! Their support team helped us implement real-time S2S conversion tracking for Google Ads at the keyword level with automated rules - a game-changer other tools couldn't match.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers on top of my campaigns 24/7 blacklisting widgets and optimizing every minute.
Running native advertising campaigns without TheOptimizer doesn't even compare, it's just so much more effective. And if you're not using a platform like this, it's super labor heavy!
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when running high-volume campaigns.
TheOptimizer really helped us get our buys to the next level. The ability to still have control while letting automated rules run our buys has been what set TheOptimizer apart from all other API's we tested.
I have been working with TheOptimizer over 5-6 years on many different arbitrage cases. We were able to fully automate and scale activities eventually not needing much manpower at all. TheOptimizer team is very responsive and quick to tackle challenges.
TheOptimizer's impact on streamlining campaign creation and automating rules has been transformative. The intuitive interface and customization options have simplified complex tasks, enhancing our efficiency and providing insightful analytics.
Within one month of using The Optimizer, I have been able to automate about 90% of my campaign management tasks. I haven't checked my campaigns that much in the past 10 days, and everything has been going great.
Yes, especially if you run more than Meta or want to optimize on your own tracker and CRM data. TheOptimizer adds Google, TikTok and six native networks. roas.to is strong for large Meta budgets that want built-in landing-page testing and revenue tracking.
No. roas.to focuses on Meta (Facebook and Instagram). TheOptimizer covers Meta, Google, TikTok and native networks including Taboola, Outbrain and MGID.
TheOptimizer optimizes on data from your existing tracker and CRM rather than bundling its own tracker or landing-page tester. roas.to includes built-in CAPI tracking and Bayesian landing-page A/B testing, so if you want those in one tool it goes further there.
TheOptimizer starts at $199/mo across all channels. roas.to is a flat $499/mo, which can be economical for very large Meta-only budgets but is more for smaller or multi-channel setups.
With TheOptimizer, yes. It integrates with RedTrack, Voluum, ClickFlare, Binom, Everflow, GA4 and more, plus custom API and Google Sheets.
