Make Better Decisions Using Accurate Tracker Data

Fix inflated CPAs, eliminate conversion discrepancies, and leverage funnel-level data to create smarter, data-driven optimization strategies.

Fix Conversion Tracking Gaps

Ask AI to compare traffic source and tracker data, uncover conversion discrepancies, and avoid optimizing on unreliable numbers.

Track Real Cost per Action

Use blended tracker and traffic source data to analyze accurate cost per action. Get rid of inflated numbers that lead to bad optimization.

Optimize Using Funnel Metrics

Use funnel metrics to asses performance and cut spend waste. No need to spend 2x-3x your CPA before killing underperforming assets.

Optimize for Specific Events

Use early funnel events and custom metrics to help AI identify winners and underperformers before final conversions arrive.

Track the Impact of Funnel Changes

Know exactly how your funnel tweaks impact performance. Get alerts, pause, scale, or shift budgets based on what the data tells you.

Detect Click-Loss Problems

Monitor ad click-to-visit consistency and stop wasting budget when page load issues, redirects, or broken flows are killing conversions.

Optimize With Precision as You Scale

Keep attribution sharp and reporting consistent. even when multiplying campaigns or expanding across multiple ad accounts.

Create Custom KPIs to Fit Your Goals

Build your own performance metrics using simple formulas that combine traffic source and third-party data. Think true CPA or blended ROAS.

Accurate Stats on All Campaign Levels

Get accurate attributed revenue and conversions across all campaign levels, giving you a clear and reliable view of performance.

Scale Across Multiple Channels

Expand across multiple ad networks. Launch, optimize and scale campaigns across multiple channels from one dashboard.

You Need This!

TheOptimizer automates and optimizes 90% of my campaign management, leaving me to check stats once a day.

Thomas Claflin

STM Forum Moderator

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Analyze, Optimize, and Scale from One Dashboard

Connect your ad platforms, analytics tools, and CRM data in one place. Use AI to uncover opportunities, execute optimizations, and automate repetitive work across multiple accounts.

Ask AI to uncover opportunities, execute optimizations, and automate repetitive tasks across all your accounts.

Combine ad network , tracker, and CRM data into custom metrics to power smarter decisions and automations.

Analyze performance across different time periods to detect trends, anomalies, and emerging opportunities.

Report across hundreds of accounts, clients, and currencies from one place.

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Frequently Asked Questions

Have more questions? Send us a message and we will be happy to help.

Why should I connect Everflow to TheOptimizer?

Connecting Everflow gives you access to deeper funnel insights than ad network data alone. Compare tracker and traffic source performance, identify reporting discrepancies, optimize using custom conversion events, and automate decisions based on the metrics that matter most to your business.

Can I connect Everflow without connecting an ad network account?

No. TheOptimizer relies on ad network data to analyze performance and execute optimization actions. Before connecting Everflow, you must connect at least one supported ad network account.

How is Everflow data reported in TheOptimizer?

TheOptimizer automatically matches Everflow data with your ad network data using identifiers such as campaign IDs, ad set or ad group IDs, ad IDs, publisher IDs, and more. This allows you to compare tracker and traffic source data side by side, identify discrepancies, and make better optimization decisions.

How often is Everflow data synced?

The sync frequency depends on your subscription plan. Standard synchronisation frequency is every 20 minutes on all plans except Master plan. Master plan synchronisation frequency is every 10 minutes. This ensures your reports, automations, and optimization decisions are based on up-to-date data.

Can I sync CRM data in addition to Everflow?

Yes. If you track additional customer or revenue data in your CRM, you can import it into TheOptimizer using our Google Sheets integration or Custom API integration. This data can then be used for reporting, AI analysis, custom metrics, and automation.

I track multiple conversion events in Everflow. Does TheOptimizer report them?

Yes. TheOptimizer imports your custom conversion events and reports them alongside key funnel metrics such as landing page CTR, offer conversion rate, conversion rate, revenue, and other performance indicators. These metrics can also be used in reports, AI analysis, custom metrics, and automation rules.

Can I try TheOptimizer for free?

Yes. TheOptimizer offers a 7 day free trial with no credit card required. Connect your ad networks and experience AI powered optimization and automation firsthand.

Turn Everflow Data Into Smarter Campaign Decisions