For any pro marketer, a tool that helps them manage and optimize all their native campaigns, is an essential component in their arsenal. Our very own TheOptimizer and Brax.io, are two of the most used native ads optimization tools in the market - but which one is better? We’ve analyzed and compared them, and put this article together to make it easier for you to decide.We’ll go over:1. How Each Platform Works2. What Key and Unique Features They Have3. How do Their Pricing Plans CompareYou can jump on any section in the article, or head straight to its conclusion, for our final thoughts.
An Overview of How Brax.io and TheOptimizer Work
The main task that each of the systems is designed to do, is to allow its users to easily automate and manage all their native ads from a single dashboard.From there, users can quickly see and get informed on how their campaigns and ads are performing. Based on the data, they can set up automatic rules (based on conditions) that help them save much time and scale their campaigns.When it comes to usability, both systems are fairly easy to learn and operate. Being designed by media buyers for media buyers, they have all you might need. Hence their visual elements (such as graphs and tables) give you that macro info instantly. And if you’d like to go deeper into each campaign’s performance, you can quickly do that as well.In addition, for those who are just getting started, both campaign managers have a rich help center and top-quality support to help you in your first steps and beyond.
Which System Has the Best Features?
For marketers, this is easily the most important part of any native campaigns manager. Both TheOptimizer and Brax.io, to say the least, are feature-packed, yet have their differences as well. The table below shows you where they are similar and where these tools differ from each other:
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Brax.io
Brax.io
Features
✔ Bulk Campaign Creation✔ One Unique Dashboard✔ Multi User✔ Automatic Rules★★★☆☆ Every 2h (best effort)✔ Trustworthy & Accurate Data✔ Advanced Optimization Options✔ Automatic Bidding, pausing, and budget adjustments✔ Media Library★★★☆☆ With Limitations✔ Tracker Data★★★☆☆ Limited to 2 trackers✘ Smart Lists✘ Advanced Dayparting✘ System Activity✔ Bulk Campaign Creation✔ One Unique Dashboard✔ Multi User✔ Automatic Rules★★★★★ Every 10 minutes✔ Trustworthy & Accurate Data✔ Advanced Optimization Options✔ Automatic Bidding, pausing, and budget adjustments✔ Media Library★★★★★ Fully Versatile (coming soon)✔ Tracker Data★★★★★ (13 tracking platforms + 5 Search Feed Providers)✔ Smart Lists✔ Advanced Dayparting✔ System Activity
