- Best for
- Media buyers, affiliates and agencies who want to start today
- Channels
-
+6 native
- Optimizes on
- Ad data plus your tracker and CRM data
- Standout
- Pricing
- Published, from $199/mo, no sales call
| Capability | TheOptimizer | Smartly.io |
|---|---|---|
| Meta / Google / TikTok automation | Yes | Yes. Social suite |
| Native networks Taboola, Outbrain, MGID, RevContent, NewsBreak, MediaGo | Yes | No |
| Connected TV / open web (DSP) | No | Yes |
| Enterprise creative production suite | No. Library + AI images | Yes. Core strength |
| Optimize on affiliate tracker & CRM data | Yes | No |
| Automation rules (pause, scale, bid, budget) | Yes | Yes |
| Bulk campaign uploading across ad accounts | Yes | Yes |
| Self-serve, start without a sales call | Yes | No. Demo required |
| Published, transparent pricing | Yes | No. Custom quotes |
| MCP to control connected channels | Yes. Coming soon | No |
| Support: Telegram or Slack, top of the industry | Yes | No. Account team |
| Free trial | 7 days, no card | No. Demo only |
| Item | TheOptimizer | Smartly.io |
|---|---|---|
| Pricing model | Published, by managed ad spend | Custom, sales-led |
| Entry point | $199/mo, self-serve | Demo and quote required |
| Built for | Media buyers, affiliates, agencies | Enterprise brands and agencies |
| Channels | Meta, Google, TikTok + 6 native | Social, CTV, open web |
| Affiliate tracker / CRM optimization | Included | Not a focus |
| Free trial | 7 days, no card | Demo only |
| Smartly.io does not publish pricing. Confirm any figures directly with their sales team. | ||
Using TheOptimizer has been a game-changer for our campaigns across both social media and native platforms - their support is top-notch, they genuinely listen to feedback to enhance their product, and the constant feature updates keep things fresh and effective!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules makes it easy to focus on scaling while saving both time and money.
We thought Optimizer was just for native ads and search arbitrage, but we were wrong! Their support team helped us implement real-time S2S conversion tracking for Google Ads at the keyword level with automated rules - a game-changer other tools couldn't match.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers on top of my campaigns 24/7 blacklisting widgets and optimizing every minute.
Running native advertising campaigns without TheOptimizer doesn't even compare, it's just so much more effective. And if you're not using a platform like this, it's super labor heavy!
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when running high-volume campaigns.
TheOptimizer really helped us get our buys to the next level. The ability to still have control while letting automated rules run our buys has been what set TheOptimizer apart from all other API's we tested.
I have been working with TheOptimizer over 5-6 years on many different arbitrage cases. We were able to fully automate and scale activities eventually not needing much manpower at all. TheOptimizer team is very responsive and quick to tackle challenges.
TheOptimizer's impact on streamlining campaign creation and automating rules has been transformative. The intuitive interface and customization options have simplified complex tasks, enhancing our efficiency and providing insightful analytics.
Within one month of using The Optimizer, I have been able to automate about 90% of my campaign management tasks. I haven't checked my campaigns that much in the past 10 days, and everything has been going great.
Using TheOptimizer has been a game-changer for our campaigns across both social media and native platforms - their support is top-notch, they genuinely listen to feedback to enhance their product, and the constant feature updates keep things fresh and effective!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules makes it easy to focus on scaling while saving both time and money.
We thought Optimizer was just for native ads and search arbitrage, but we were wrong! Their support team helped us implement real-time S2S conversion tracking for Google Ads at the keyword level with automated rules - a game-changer other tools couldn't match.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers on top of my campaigns 24/7 blacklisting widgets and optimizing every minute.
Running native advertising campaigns without TheOptimizer doesn't even compare, it's just so much more effective. And if you're not using a platform like this, it's super labor heavy!
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when running high-volume campaigns.
TheOptimizer really helped us get our buys to the next level. The ability to still have control while letting automated rules run our buys has been what set TheOptimizer apart from all other API's we tested.
I have been working with TheOptimizer over 5-6 years on many different arbitrage cases. We were able to fully automate and scale activities eventually not needing much manpower at all. TheOptimizer team is very responsive and quick to tackle challenges.
TheOptimizer's impact on streamlining campaign creation and automating rules has been transformative. The intuitive interface and customization options have simplified complex tasks, enhancing our efficiency and providing insightful analytics.
Within one month of using The Optimizer, I have been able to automate about 90% of my campaign management tasks. I haven't checked my campaigns that much in the past 10 days, and everything has been going great.
Yes, especially for media buyers, affiliates and agencies who want affordable, self-serve automation across social and native networks. Smartly.io is better suited to large enterprise brands with big creative production needs and managed rollouts.
No. Smartly.io focuses on enterprise social, connected TV and open web. TheOptimizer adds native networks like Taboola, Outbrain and MGID, and optimizes on affiliate tracker and CRM data.
With TheOptimizer, yes. Pricing is published and you can start a 7-day free trial with no credit card. Smartly.io is sales-led and requires a demo.
TheOptimizer publishes plans from $199/mo. Smartly.io uses custom enterprise pricing with typical minimums, so it is generally a larger investment aimed at bigger organizations.
TheOptimizer includes a creative library and AI image generation, but Smartly.io offers a deeper enterprise creative production suite. If large-scale creative production is your main need, Smartly.io goes further there.
