2017 - (1) Year Of Native Stats [top ads, top networks, top referrers]

The year we are leaving behind, 2017, can be considered as the year during which Native Ads went viral and everyone tried to jump on the running train and get a piece of it.But what were the top verticals of the year?Which affiliate networks dominated the scene? [Top affiliate networks list included]Which ads were the most sucessfull? [Top 50 ads with statistics included]Which traffic sources and sites (publishers/referrers) generated most of Native traffic? [Top referrers list per each traffic source included]To answer these question we worked on stats from 2 platforms (which have become the main source from where affiliates get their insights) Adplexity and Similar Web, and put together some very detailed and "human readable" reports, which are available to download for everyone.

Adplexity Native

This platform has now become the standard of the industry for those who want to stay informed about what their competitors are running.But we often get too involved on everyday stats and lose the big picture.So we thought would be useful to have an overview of what happened during the year we're leaving behind, in the hope that it can help everyone to start 2018 with a clearer strategy.

Top Ads of 2017 [And Still Running]

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For the full version of this report click the link below:

[Adplexity 2017 - Download Full Report Here >>]

Similar Web

Similar Web is another service that offers more "Google Analytics Style" insights: amount of traffic, list of referrers ( where the traffic is coming from), user behavior (time on site, pages viewed per session, bounce rate), etc.We used Similar Web and tried to put side-by-side some of the most important Native Sources (Revcontent, Mgid, Outbrain, Taboola, Content.Ad), comparing traffic by device, time on site, bounce rate, etc.And last but not least, we assembled some ready-to-download lists of top referrers for each traffic source, divided by Desktop or Mobile traffic [Scroll Down This Post For Download Links].‍

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Native Traffic Sources 2017

Next we are going more into details for each traffic source separately, paying attention to where is their traffic coming from [Top referrers list for Desktop and Mobile].We believe it is important to have a deep knowledge of the kind of audience you are paying for on a traffic source, and this is only possible if you take some time to explore their top publishers, and, based on the content of their sites, create an idea of the audience you are targeting.Having a list of top referrers for each traffic source can also be useful if you want to do your own manual "spying".